Pay per Click
Future First offer a number of Pay per Click (ppc) services that can either
run alongside our organic SEO packages or as a powerful stand alone
service.
Pay per click (PPC) advertising is a very useful method for new websites or
for websites that are struggling to get highly ranked on search engines to
obtain traffic.
In its simplest form, pay per click advertising allows
you to bid for certain keywords that you feel related to your business, product
or service. Once you have setup your PPC campaign, you only
actually pay when someone clicks onto your link and arrives at your
website.
After having selected the keywords that are best suited to your business, you
set your budget and away you go! Your PPC budget is totally up to you - and the
benefit of pay per click advertising is that you do not need to spend thousands
each month to see results.
There are a range of different search engines and companies that are offering
pay per click advertising. The main PPC programs are Google, Overture (owned by
Yahoo) and MIVA (which used to be e-spotting). We have extensive experience with
all of these providers of PPC, and if you need any advice as to which program to
choose from, please feel free to contact us.
To help you decide if PPC is suitable for your business, product or service,
we have decided to list the key benefits that Pay per Click advertising has over
other advertising mediums:
Cost Effective
PPC advertising requires very little investment or time to set up, making its
use realistic for any size of business. As the cost of the advertising is
controlled by how much you are prepared to bid and therefore PPC is very cost
effective.
Measurable
Conversion rates from PPC leads can be measured easily and therefore you are
able to calculate the cost per sale (CPS) and conversion rate that pay-per-click
is giving you. This makes an effective PPC campaign very easy to justify
compared to other forms of advertising. You can also monitor click through rates
(CTR) to measure the effectiveness of your advertising messages.
Targeted
As with all forms of search engine marketing, the main benefit of PPC
advertising is that it is targeted at people who are already looking for your
products or services, meaning they are likely to be interested in your offering.
We can target your adverts to certain towns or cities, a radius around a
location, or even target an exact location by using co-ordinates.
Immediate
You can set up a PPC campaign immediately with Google AdWords and within the
space of a few days with Overture. All the major pay-per-click tools also allow
you to control your budget and bid levels online, which means that you can
easily alter your activity and spend in line with your business objectives.