SEO atoz
This page is used to explain some common terms used in Search Engine Marketing and Search Engine Optimisation or throughout this website.
A -B -C -D -E -F -G -H -I -J -K -L -M -N -O -P -Q -R -S -T -U -V -W -X -Y -Z
A
ASP - Active Server Pages, Microsoft programming language denoted by the suffix .asp
ASP.Net - Microsoft programming language denoted by the suffix .aspx
B
Black Hat (Black hat seo) - Term used for questionable and illegal practices used to increase search engine rankings.
Bot - a search engine programme that crawls a website
C
Cloaking - Term used an "illegal" SEO practice that presents different content to a search engine than it does to a user.
D
Dynamic - A dynamic site usually denotes it is supported by a database and usually denotes some form of user interaction
Deep link - Linking internally or externally directly to internal website pages
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E
Ethical (Ethical SEO) - Method of optimising a website within search engine guidelines
F
G
H
HTML - Hypertext mark up language – The most common form of website programming code
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I
Index ( to index ) - The process of a search engine spidering a website to list the website pages
Index page - The home page of a website, the default page when a top level web address (e.g. www.futurefirst-sem.co.uk ) is typed into a browser
J
JSP - (Java Serverpages) - Website programming language
K
Keyword - A word or phrase entered into a search engine to obtain results
L
Link - A hyperlink from one place to another online
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M
N
O
Organic - (Organic search engine optimisation) - Natural non paid search engine listings - as opposed to paid search engine listings or pay per click
P
PPC - Pay per click – The method of advertising online with the advertiser paying each time the link or banner is clicked
Page rank - Ranking google gives a website page based on inbound links to the page
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Q
R
RSS - Really simple syndication - an XML based output to enable users to subscribe to RSS feeds and are then alerted through an RSS reader to updates
Robots.txt - a text file placed in a website directory to give instructions to search engine bots or spiders as to where and where not to search
S
SEO - Search engine optimisation – the process of optimising a website to increase search engine rankings
Syntax - Programming code
Spidering - Process of a search engine bot crawling through a website
T
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U
V
W
X
XML (Extensible Markup Language) - Programming language developed to share data across different systems
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Y
Z
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